Omnichannel Fulfilment: All You Need To Know
As online selling has increased, many channels allow you to sell your products. However, for eCommerce businesses that want to grow, omnichannel fulfilment is the way forward. It allows eCommerce businesses to increase the number of clients you want to reach and, at the same time, make your fulfilment process more efficient.
This blog will go over everything you need to know about omnichannel fulfilment.
What Is Omnichannel Fulfilment?
Omnichannel fulfilment is a centralised strategy that allows businesses to streamline and execute their order fulfilment process through various shopping channels.
ECommerce businesses can pick, pack, and ship orders through multiple channels with one 3PL provider.
Omnichannel fulfilment requires various software and APIs to create a single inventory and fulfilment funnel involving multiple eCommerce platforms. This means you can put your eBay, Amazon, and Shopify orders in a single inventory management system.
Therefore, omnichannel fulfilment allows eCommerce businesses to track and fulfil orders through one channel.
How Omnichannel Fulfilment Works
Once you have set up your omnichannel fulfilment, little else must be done. Here we will go through what an omnichannel fulfilment strategy looks like if your products are already available on multiple channels.
Choose Your 3PL Provider
The first thing to do is choose your fulfilment, like ATL Fulfilment. This is a crucial decision as you will put much trust in your 3PL provider.
As a specialist 3PL company, we have integrated fulfilment, warehousing & transportation services to adapt to our client’s specific requirements. This means that both small & large businesses can scale depending on demand. Giving them increased flexibility and reassurance to scale their business.
Integrate Your Channels
When you have chosen your 3PL provider, it is time to ship your inventory to your fulfilment centre. You can send all your stock to one place. If your 3PL provider has multiple facilities, you can store your optimal stock at each location.
Let The Fulfilment Take Care Of Itself
Once your stock is stored and ready to be sold, you can leave everything to your 3PL provider. This is where they pick, pack and ship your orders! ATL Fulfilment also offers returns management services, so you don’t have to deal with the stress of returns!
Manage Your Inventory
You can use your 3PL provider’s platform to manage your inventory. Inventory management is essential to running a business. It would be best if you defined a balance between ensuring you have enough stock and, at the same time, not overpaying for storage you do not need.
The Benefits of Omnichannel Fulfilment
Here we will discuss the benefits of eCommerce businesses implementing omnichannel fulfilment.
Improves Customer Service
An omnichannel fulfilment strategy allows businesses to combine all selling channels and integrate them into one. Therefore, you can provide customers access to inventory across all channels, real-time tracking options and quick order fulfilment, creating a streamlined shopping experience. In addition, improved customer service leads to higher customer satisfaction, leading to customer loyalty and increased sales.
Reduces Alternative Sales Channel Costs
Omnichannel fulfilment uses an integrated process to optimise logistics and supply chains to fulfil orders across various channels. This allows eCommerce stores to reduce shipping time and increase customer experience by implementing hybrid delivery approaches.
Improves Efficiency
An omnichannel fulfilment strategy makes end-to-end fulfilment more efficient. Having everything connected and accessible on one platform makes everything easier. For example, having all your orders connected to one fulfilment platform simplifies picking, packing and shipping orders more accurately, faster, and consistently.
Increases Brand Awareness
The more channels you sell your products on, the more eyes will see your products. This gives your business more credibility. Users who constantly see your products across various platforms are more likely to buy from you!
Interested In Omnichannel Fulfilment?
ATL Fulfillment will help you take your omnichannel strategy to the next level. It doesn’t matter how many channels you have; we can help you integrate and manage all your channels in one place.
We’ll take care of all your picking, packing, storing and shipping for you and all your returns! So don’t let the weight of eCommerce get on top of you. Contact us today for help with your fulfilment!